About Us

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Family Financial was formed to build something unique within the mortgage space. By uniquely looking at the needs of our clients and REALTOR® partners, we've deployed technology that makes it possible for clients to get the information they need, fast, as well as technology that empowers agents to compete on a much higher level. 

We partner with independent agents, teams, and firms because like us, they are independent, client focused, and have a fiduciary responsibility. Stronger together, partner with us today!

We serve those who've worked hard to get to where they are. We believe in Educating, Consumer Advocacy, and providing Value. Offering a wide variety of home financing options. We do loans fast and we do them well through service, speed, and technology!

At Family Financial, our mission is simple: To make the mortgage process better for our clients and partners. We do so by focusing on the client experience. Only hiring great lenders who make the process easy and can deliver fast, provide friendly, personal service through every stage of the loan process,  pick up every call, respond to every email and have a systems in place that allows us to answer questions and resolve any issues in minutes, rather than days. Resulting in an easier, faster mortgage process that takes an average of just 14 days from start to finish, compared to the industry average of 43 days.